Motivational Research
- What moves the consumer?
- What drives the consumer?
- What are his/her opinions and attitudes?
- Why is he/she using a specific product?
- What are consumers‘ needs in a product?
- What are they likely to accept on a supermarket shelf?
- Is a product concept relevant / new, and does it arouse consumers‘ interest?
- What is the ideal concept’s structure and wording?
- Looking into the level of acceptance of campaigns, print advertising and logos
- Observing and interviewing consumers in a context which is relevant to the product or the decision-making process: at home, away from home or at the POS
- Emblems and their relevance, e.g. on packaging and in advertising
- Target-group research: which types of consumers are there, and what are the differences between them?
Anke Haurand
+49(0)611-44504506
+49(0)170-5529681
+49(0)170-5529681
